Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism
By:Nigel Evans,George Stonehouse,David Campbell
Published on 2012-04-27 by Taylor & Francis



Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

This Book was ranked at 32 by Google Books for keyword Travel.

Book ID of Strategic Management for Travel and Tourism's Books is G2AdsAeS5-gC, Book which was written byNigel Evans,George Stonehouse,David Campbellhave ETAG "UpfyFUQUpG0"

Book which was published by Taylor & Francis since 2012-04-27 have ISBNs, ISBN 13 Code is 9781136362651 and ISBN 10 Code is 1136362657

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